Hispanic Marketing Forum Hartford
Today, brands must make credible and culturally-relevant approaches to the Hispanic market, the fastest-growing consumer segment, for long-term viability. In fact, Whites will be the minority in the U.S. by 2042. However, most approaches to connect with the Hispanic market have focused primarily on language (i.e. translating ads and materials to Spanish), yielding marginal results at best.
Grow Your Sales and Your Business with The Fastest-Growing Demographic
This interactive forum is for companies and organizations that are seeking ways to grow with the Hispanic market, or are considering Hispanic marketing and are seeking practical guidance on how to begin.
Hispanics account for almost half of U.S. population growth
More than half of the U.S. Hispanic population is under the age of 29.
Hispanics spend 2 hours more per week using their smartphones than all other demographics
During the forum, we will define the Hispanic market opportunity, define the difference between “trans-creation” and “translation,” showcase case examples of successful growth in the Hispanic market, and offer practical tips for capturing the market in multiple industries.
Did You Know: If Not for Hispanics, Connecticut Would Have a Negative Population Growth?
Connecticut has seen a drastic growth in the Hispanic population over the last 5 years, and most recently with the influx of Puerto Ricans who came to the Nutmeg state after Hurricane Maria. There are many reasons to market to Hispanics or increase you company or organization’s marketing to Hispanics. For instance, Hispanics are the nation’s largest ethnic group, the median age is 28 (compared to 43 for Whites), the number of Hispanics who speak Spanish at home is at an all-time high, and more Hispanics are graduating from college.
8:00 a.m. – 8:30 a.m. Breakfast and Registration
8:30 a.m. – 10:00 a.m. Hispanic Marketing Forum
10:00 a.m. – Event Concludes
How culture plays a more significant role in marketing to Hispanics than language
The forum will outline:
Why translations fail, and how to “trans-create” your brand
Dos and Don’ts for marketing to Hispanics
Where to invest budgets and resources
How to be Hispanic market ready and avoid pitfalls
Case histories of successful Hispanic marketing campaigns
Where are Hispanic consumers spending more than non-Hispanics
How to connect with Hispanics in multiple industries
Learn from a Nationally-Recognized Expert in Hispanic Marketing
President and Chief Marketing Officer
With nearly 25 years of experience with national, regional and local for profit and non-profit brands in multiple industries.
Space is Limited! Reserve your spot today and learn how to effectively market to the rapidly-growing Hispanic market.
Access to the conference
with promocional code