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Hispanic Marketing Forum Hartford 

Today, brands must make credible and culturally-relevant approaches to the Hispanic market, the fastest-growing consumer segment, for long-term viability. In fact, Whites will be the minority in the U.S. by 2042. However, most approaches to connect with the Hispanic market have focused primarily on language (i.e. translating ads and materials to Spanish), yielding marginal results at best.

Grow Your Sales and Your Business with The Fastest-Growing Demographic

This interactive forum is for companies and organizations that are seeking ways to grow with the Hispanic market, or are considering Hispanic marketing and are seeking practical guidance on how to begin.

POPULATION

Hispanics account for almost half of U.S. population growth

More than half of the U.S. Hispanic population is under the age of 29. 


Hispanics spend 2 hours more per week using their smartphones than all other demographics

During the forum, we will define the Hispanic market opportunity, define the difference between “trans-creation” and “translation,” showcase case examples of successful growth in the Hispanic market, and offer practical tips for capturing  the market in multiple industries. 

DIGITAL

MILLENIALS

Did You Know: If Not for Hispanics, Connecticut Would Have a Negative Population Growth?

Connecticut has seen a drastic growth in the Hispanic population over the last 5 years, and most recently with the influx of Puerto Ricans who came to the Nutmeg state after Hurricane Maria. There are many reasons to market to Hispanics or increase you company or organization’s marketing to Hispanics. For instance, Hispanics are the nation’s largest ethnic group, the median age is 28 (compared to 43 for Whites), the number of Hispanics who speak Spanish at home is at an all-time high, and more Hispanics are graduating from college.

September 20.2018  


Thursday, September 20

8 AM - 10 AM

8:00 a.m. – 8:30 a.m. Breakfast and Registration


8:30 a.m. – 10:00 a.m. Hispanic Marketing Forum


10:00 a.m. – Event Concludes



AGENDA

How culture plays a more significant role in marketing to Hispanics than language 

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The forum will outline: 

Why translations fail, and how to “trans-create” your brand 

Dos and Don’ts for marketing to Hispanics 

Where to invest budgets and resources 

How to be Hispanic market ready and avoid pitfalls 

Case histories of successful Hispanic marketing campaigns 

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Where are Hispanic consumers spending more than non-Hispanics 

How to connect with Hispanics in multiple industries 

Learn from a Nationally-Recognized Expert in Hispanic Marketing

Wilson Camelo

President and Chief Marketing Officer

Camelo Communication


With nearly 25 years of experience with national, regional and local for profit and non-profit brands in multiple industries.

Space is Limited! Reserve your spot today and learn how to effectively market to the rapidly-growing Hispanic market. 

DAYS
HOURS
MINUTES
SECONDS

Tickets

Access to the conference

breakfast included


$25

$40

affiliated organization


regular admission


with promocional code