Hispanic Marketing Forum
This interactive forum is for companies and organizations that are seeking ways to grow with the Hispanic market, or are considering Hispanic marketing and are seeking practical guidance on how to begin.
Grow Your Sales and Your Business with The Fastest-Growing Demographic
Today, brands must make credible and culturally-relevant approaches to the Hispanic market, the fastest-growing consumer segment, for long-term viability. In fact, Whites will be the minority in the U.S. by 2042. However, most approaches to connect with the Hispanic market have focused primarily on language (i.e. translating ads and materials to Spanish), yielding marginal results at best.
Hispanics account for almost half of U.S. population growth
More than half of the U.S. Hispanic population is under the age of 29.
Hispanics spend 2 hours more per week using their smartphones than all other demographics
During the forum, we will define the Hispanic market opportunity, define the difference between “trans-creation” and “translation,” showcase case examples of successful growth in the Hispanic market, and offer practical tips for capturing the market in multiple industries.
RESERVE YOUR SPACE
Choose your location to learn more and reserve seats
ORLANDO - Sept 12
TAMPA - Sept 11
HARTFORD - Sept 20
Space is Limited! Reserve your spot today and learn how to effectively market to the rapidly-growing Hispanic market.
How culture plays a more significant role in marketing to Hispanics than language
Dos and Don’ts for marketing to Hispanics
Why translations fail, and how to “trans-create” your brand
Where to invest budgets and resources
How to be Hispanic market ready and avoid pitfalls
Where are Hispanic consumers spending more than non-Hispanics
Case histories of successful Hispanic marketing campaigns
How to connect with Hispanics in multiple industries
The forum will outline:
Learn from a Nationally-Recognized Expert in Hispanic Marketing
With nearly 25 years of experience with national, regional and local for profit and non-profit brands in multiple industries.
President and Chief Marketing Officer
Are you looking to take your company or organization to the next level with the Hispanic market?
You’re just a step away!
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